Month: November 2013
Here is the thing… in certain regards it makes sense that you have individuals who are familiar with publications, or broadcast and of course digital. However, a well rounded practitioner should be well versed in all areas of communications. As we move forward with technology, more and more it becomes apparent that these mediums bleed into one another, and have become tripods with each one depending on the other.
Yes there are definitely shifts in the way organizations spend their advertising/communications/pr dollars, with more moving away from print and into digital. That being said, it does not mean that all the mediums disappear and one will emerge the champion. Audiences consume information in so many different ways, and the most important decision you need to make as a practitioner is where to find them, if that medium makes sense for your target and what you are trying to achieve.
When you divide the three mediums so specifically, you end up with departments that compete for dollar spends based on their specific “specialty”. I’m not disputing that it does not make sense that happens, but I will say that divisions like that mean that it becomes a personal interest on obtaining larger dollars, rather than whether or not it makes overall sense for a campaign or an organizational objective.
I firmly believe that at this juncture in the evolution of our industry, being a digital specialist should not exist. I’ve mentioned this before, and I will mention this again – digital is another medium. It is another tool in the tool belt for marketing and communications practitioners to use. There should be no reason why anyone on any team should not be familiar with all three mediums, have some exposure to all of them, and have a firm grasp and understanding how they all should be used.
Teams should be educated in all ways that each of the mediums change. That being said, I also believe that every professional should have a vested interest in self education and keeping themselves current and relevant as well. The future of digital in these professions is that it will be common place – as it is in every day life already.
Well it takes one to know one right? It seems that many people in my family (including my own father), has displayed some type of interest in digital in one way or another. My dad was a computer programmer eventually heading up all things IT, in a time when there weren’t many IT department heads that were visible minorities in Canada. He was hardcore – I mean programming Cobalt and Tandem and crazy ridiculous things I don’t even understand. I just remember he would do some crazy things using a DOS screen. Yeah, I’m talking old school.
This is actually a post to shout out to my cousin who is a native “New Yawker” ( those are his own words ). His mom and my dad were siblings, and we pretty much spent our entire child hoods being driven back and forth across the US/Canada border to spend summers, long weekends and holidays together. He is a proud new daddy of the most adorable little baby boy – and with the time off that I have at the moment … I feel that a visit is in order, along with meeting my… second cousin? Cousin – nephew?
He too, took an interest in technology – although he had originally set his sights on architecture. (Much like myself… I had my sight set on a law degree and instead entered into communications, then more specifically digital communications). He is a CIO and actually works very much in the same field as myself. He has been a pretty awesome support to me during this difficult time of career transition.
If you have moment, you should take a stroll on over to check out his blog: A CIO’s Voice. (I’ll be sure to put a permanent link on my blog roll in a bit ;)). Happy readings!
As most of you are aware, I have proudly worked for Rogers Media in their Digital Client Solutions Team for the last 3 years. Unfortunately, and to my greatest shock – last Tuesday I was laid off as part of their restructuring process. (You can see the story here: Rogers Communications lays off 94 staff in media operations.) Myself and 1 additional team member also was let go after 8 years with the company and 5 years on my team.
I first and foremost want to say that working at Rogers in my role as a Digital Engagement Manager was really and truly my dream job. It really was everything that anyone that works in communications could dream of and ask for -not to mention that I worked on one of the most prestigious teams. I’m not shy to say – as I did at many of our morning department teams – it was the team that everyone within the organization was trying to be part of.
I considered my team members to be like family. My Director was outstanding as was my reporting manager – and I always think that these situations are the most difficult – because when you work with great people and great mentors, it is so sad to not be able to see them and interact with them everyday. As I said to them – I hope this is only just a temporary pause until we have an opportunity to work or collaborate together one day.
I shall not include names because I do respect people’s privacy and anonimity 🙂 But to all the sales reps, GMs, editors and publishers, producers, project managers, creative and also of course to my entire team – thank you all so much for the time I had to learn and grow and be part of the wonderful things that Rogers Media does 🙂